bluerock builders
luxury residential construction / draper, utah
Utah’s custom home builder that puts your well-being first. We have been Bluerock’s trusted design and marketing partner since its founding in 2018. We have refined their visual identity and marketing strategy to reflect their high quality craftsmanship and unparalleled customer service, attracting multi-million dollar clients eager to build their custom dream home with Bluerock.
services
— identity system
— brand guidelines
— web design & seo
— social media management
— photography & video production
— print design
— copywriting
— google ads
objectives
Dave wanted a more refined logo that captured the craftsmanship and precision of his custom home building business. He partnered with us to design a brand identity that would stand out in the luxury market, combining sophistication and versatility to attract clients who value quality and attention to detail.
outcome
The primary logo showcases a dynamic, angular motif inspired by the strength and structure of Utah’s mountain formations. The layered shapes symbolize growth and progression, mirroring the craftsmanship and innovation that Bluerock Builders brings to every project. The bold serif typography exudes confidence and luxurious professionalism, while the gradient blues evoke stability and trust, qualities at the core of the Bluerock brand. Together, these elements create a visual identity that is striking and versatile, perfectly suited for a leading luxury custom home builder like Bluerock.
client love
“Our logo was originally designed in Microsoft Word in 2010. It got a refresh thanks to Michelle which really sharpened things up. We love it!”
— Dave Whitaker, Luxury Custom Home Builder
web design
web design
objectives
Bluerock Builders needed to elevate their DIY website to reflect their expertise in luxury home construction and better engage with their target audience. The goal was to create a professional, visually stunning platform that seamlessly showcases their projects, aligns with their refined brand identity, and drives more qualified leads. Additionally, optimizing the site for SEO was essential to increase visibility and attract high-end clientele in their local Utah market.
outcome
We redesigned the Bluerock Builders website into a sleek, user-friendly platform that highlights their custom home projects with high-quality media and intuitive navigation. The new custom Squarespace design reflects their sophisticated brand, combining elegance with functionality. The site is fully optimized for SEO, featuring keyword-rich content, responsive design, and fast-loading pages to enhance search engine performance and user experience. This transformation not only elevated Bluerock’s online presence but also positioned them as a trusted leader in Utah’s luxury home market, resulting in greater visibility and client engagement.
photo + video
photo + video
To bring Bluerock Builders’ craftsmanship to life, we produce styled photo and video content that captures the essence of their custom home projects. These visuals are carefully curated to align with their brand identity, creating compelling content for social media, marketing campaigns, and their website. By presenting their work in its best light, we help Bluerock Builders connect with high-end clients who value exceptional design and quality.
