clarity. confidence. clients.
build a clear, confident brand that attracts dream clients—without the endless diy struggles, wasted money, or overwhelm.
i know where you are right now…
You’re proud of your business, but your brand isn’t telling the full story. Instead of feeling confident in how you present yourself, you’re constantly patching things together.
❌ You’ve pieced together a logo, website, and social media presence—but nothing feels consistent.
❌ You’re frustrated that your marketing isn’t attracting the right clients.
❌ You avoid sharing your website because it doesn’t represent what you’re capable of.
❌ And after all that stress, you’re still not seeing the sales and inquiries you need to reach your big goals.
imagine…
What if you could feel confident in your business, AND…
✅ Have a brand that feels so you—polished, professional, and aligned with the heart of your business.
✅ Wake up to emails from potential clients who say, “I feel like you were speaking directly to me!”
✅ Close your laptop at the end of the day with peace of mind, knowing your brand and marketing are working for you—even while you're offline.
you’re not just building a business—you’re building a brand that deserves to be seen, trusted, and remembered.
the brand blueprint is your personalized roadmap to make that happen.
how it works
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kick off with the clarity call
We’ll start with a 90 minute deep dive into your business—your goals, audience, and what makes your brand special. This intentional conversation is designed to uncover the heart of your business so we can build a brand that truly reflects your vision.
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receive your custom brand blueprint
Based on our interview, you’ll get a detailed roadmap outlining your brand strategy, visual direction, messaging framework, and marketing plan—all tailored to help you attract your ideal clients and build an impactful brand.
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move forward with confidence
Choose to implement the plan yourself or let my team bring it to life with thoughtful design and compelling copy. Either way, you’ll walk away with a clear path forward and the confidence to show up, share your services, and grow your business.
“The Brand Blueprint finally put into words what I've been envisioning for my business. From just a 1 hour conversation, Michelle was able to extract and identify specifics to a plan that resonates deeply with me. It is something I am excited to follow and execute for my business that is sure to grow, thanks to her!”
-Amy Ward, Outdoor Thrift
what’s included
when you book the brand blueprint, you’ll receive:
✅ A 90-Minute Deep Dive Call — a strategic conversation designed to uncover your goals, values, and what makes your business stand out
✅ Your Custom Brand Blueprint — a roadmap that outlines your brand strategy, messaging framework, and a personalized marketing plan designed to help you confidently promote your business and attract your ideal clients
✅ A Strategic Site Map — website structure designed to guide visitors through your site, increase engagement, and drive conversions
✅ A 1-on-1 Follow-Up Call — personalized guidance to review your blueprint, answer your questions, and ensure you feel confident
✅ Investment Applied to Your Next Step — if you choose to move forward with a full branding, website, or marketing package, your Brand Blueprint investment is applied to your total package cost
With the Brand Blueprint, you won’t just get ideas—you’ll walk away with a complete, actionable strategy designed to give you clarity and confidence.
Instead of…
⏳ Spending hours tweaking your website on your own
🤯 Trying to manage designers, developers, and copywriters who aren’t on the same page
💭 Guessing your way through marketing without a clear plan
What if you could trade all that for one strategic roadmap that gives you clarity, direction, and confidence in your brand?
by the end of the brand blueprint, you will…
✅ Walk away with a step-by-step marketing plan so you know what to focus on (and what to ignore).
✅ Know exactly how to describe what you do in a way that connects with your dream clients.
✅ Have a messaging framework that helps you create content, emails, and captions with ease.
✅ Save time by eliminating the guesswork and finally having a clear roadmap for growth.
"Michelle helped me define my brand succinctly and with focus—reflecting my thoughts and goals in a way I hadn’t been able to put into words before. I finished reading my Brand Blueprint feeling motivated to do big things—and empowered with the tools and direction to make it happen.
I no longer feel overwhelmed when I think about growing my business—my goals no longer feel like wishful thinking, but legitimate benchmarks I know I can achieve.”
-Meghan Aitken, Homeschool Cruises
you’re a perfect fit for the brand blueprint if…
✅ You’re a service-based business owner who’s ready to elevate your brand
✅ Your current website feels outdated, cluttered, or confusing
✅ You’re overwhelmed by the idea of building a marketing plan and want a simple, strategic roadmap to follow.
✅ You feel stuck trying to explain what you do in a way that feels clear, confident, and compelling.
this isn’t for you if…
❌ You’re just getting started and aren’t ready to invest in your brand yet.
❌ You prefer to DIY everything and aren’t open to expert guidance.
❌ You’re hoping for trendy visuals without a thoughtful, strategic foundation.
book your brand blueprint
90-Minute Deep Dive Call
Custom Brand Blueprint
Website Site Map
Marketing Plan
1-on-1 Follow-up Call
$297
*This cost is applied to any Brand Build package moving forward
“Michelle's brand blueprint was the key to helping my business grow. She laid out a plan very clearly that was easy to follow. It was clear Michelle has extensive knowledge in growing small businesses and knows what she is doing. I highly recommend any small business owner that feels stuck or just wants growth to work with Michelle on expanding their online presence and streamlining strategies.”
-Mariah Conaway, Seaward Cleaning
hey, i’m michelle
For the past 10 years, I’ve helped businesses turn their ideas into unforgettable brands.
I know what it’s like to feel stuck doing everything yourself—I’ve been there. Once I stopped guessing and started hiring help, everything changed—my business grew, and I delivered better results for my clients.
Since then, I’ve helped small businesses like yours grow into million-dollar brands with thoughtful design, clear messaging, and smart marketing strategies.
I created the Brand Blueprint because you deserve a brand that feels like you—without endless revisions, disconnected strategies, or wasted time. With a clear, intentional plan, you’ll finally have the confidence to show up, share your services, and grow your business with ease.
faqs
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The Brand Blueprint is perfect for service-based business owners who are serious about growing their business, feel stuck with their current brand or website, and are ready for clear guidance to create a cohesive, professional presence.
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That’s exactly what the Brand Blueprint is for! During our 90-minute call, I’ll ask the right questions to uncover your style, goals, and vision—even if you’re not sure where to start.
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The 90-minute call is followed by a comprehensive Brand Blueprint document delivered within a week. The follow-up call ensures you’re confident and ready to take action.
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No problem! If you’d like, I can handle the design, website build, and marketing strategy for you—so you can skip the guesswork and move forward with confidence. Each Brand Build is delivered within your 2 day scheduled intensive.
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Yes! If you decide to move forward with a full branding, website, or marketing package, your investment in the Brand Blueprint will be applied to your total package cost.
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Yes! The Brand Blueprint will give you a clear strategy to guide your team and ensure your branding, website, and marketing efforts are aligned and effective.
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Yes! The Brand Blueprint is designed to help you communicate your value clearly, build trust with your audience, and attract the right clients through thoughtful messaging and strategic marketing.
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The Brand Blueprint is not a cookie-cutter solution. It’s a personalized experience that’s designed to fit your business, your goals, and your vision. With 10 years of experience, I’ve learned how to combine thoughtful design with powerful messaging to create brands that don’t just look good—they work.
book your brand blueprint
90-Minute Deep Dive Call
Custom Brand Blueprint
Website Site Map
Marketing Plan
1-on-1 Follow-up Call
$297
*This cost is applied to any Brand Build package moving forward