1. Be Authentic
I think the best thing you can do for your blog is be authentic (as cliché as that sounds, ha). I’ve only written like 10 posts, but the one that got the most attention was the one that was most authentic. Eventually I hope to put up some more DIY tutorials and things, but that takes a lot more work. It’s hard when you don’t have a light-filled studio and all hours of the day to devote to making beautiful, comprehensive tutorials. But what I can do is write. And you can too. And I think people like that more than you think. (Except on recipe blogs. I don’t want a novel when I’m looking for a recipe. Just give me the ingredients and directions. K thanks.)
2. No One Cares How Much You Post
Yes, consistency is key. We’ve heard that a million times in all the different contexts. But I think new bloggers fall into this trap of feeling like a failure if they don’t post enough or on a schedule. Well guess what, it’s your blog. You determine the schedule. You determine what you want to post. I would rather read good, heartfelt, quality content once a month (or even just once) than subpar content every day. No one likes the person that overposts and shares everything. In fact, I probably won’t read your blog if you post every day (unless you’re my mom). I interned for a blogger and she made me schedule at least 3 Facebook posts a day for her blog. I hated it. And I hated seeing 3 posts a day from her (usually more). Maybe it makes money, but I thought it was excessive.
Another thing is I actually admire the people that take breaks. I follow a blogger that goes off social media every December. I think that’s awesome. And I never miss him. In fact, I never even notice he’s gone. I would never know he did that if he didn’t make a post about it. Only good things come from this. I appreciate him more when he’s back, and I know that he was off recharging and thinking of good content for the next year. It shows me that he cares more about his family and his health than money.
Just remember that you think about your blog more than your readers do.
3. Stop Comparing
I’m still struggling with this one, but this is why I need to address it. I joined a handful of Facebook groups for bloggers to try to get connected with other people and learn some more about it. I’m still a part of these groups, but I’m not sure how helpful they really are. One group is for amateurs like myself trying to get money blogging. This one is comical because everyone and their dog is in this group. On one hand it makes me feel good because I know I have more skill than 90% of these people, but on the other hand, it makes me feel bad because it makes the blogging market feel extremely saturated and I question how I can distinguish myself in this world. The other groups I’m a part of feel very superficial. They post threads daily that you’re supposed to share on and then interact with other people. I’ve only posted a couple times on these threads, but I feel like the interaction is forced and limited. So many people post on them that it’s unlikely that yours will be found. And you’re not allowed to just share your posts on the group’s page, which I feel is the point of joining these groups?
One idea I had is starting my own Facebook group comprised of people I actually know that have their own websites. This would feel more authentic and I think we would be genuinely willing to help each other. But I don’t know how I would run it or how it would work exactly. Thoughts? Would you join a small Facebook group about blogging?
Fellow bloggers, please comment and let me know what lessons you have learned from blogging!